Automated Dialog Replacement (ADR)
Automated Dialog Replacement (ADR) was used by the Magnatech Corp as a marketing phrase (mid 1960s). Magnatech made the system which comprised the projector, the recorder and the control box. It enabled record drop-ins and -outs across 3 tracks (3 attempts) to be programmed to the footage counter, and the whole reel of 10 minutes length could be precisely rocked and rolled and recorded, without the massive labour of editors having to break the cutting copy down into dozens of loops. Virgin mag film was also made up into loops and the newly recorded loop directly replaced the old, when reassembled. On many American TV series many short loops were made up and the actors mimiced the guide track a few words at a time without even viewing the picture!.